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Business

Harley again raises 2027 sales forecast amid rise in Q3 sales

Marcus Chen
Marcus Chen
Marcus Chen
Managing Editor · St. Paul, MN

Marcus manages the day-to-day editorial workflow across all brands, coordinating coverage assignments and ensuring editorial standards are met. He previously served as city editor at the Pioneer Press and holds a degree in Political Science from Carleton College.

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Managing Editor · Thursday, October 29, 2026 at 4:21 PM · 1 min read
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Harley again raises 2027 sales forecast amid rise in Q3 sales — Middleton Business news

One year into CEO Athur Starrs’ leadership, Harley-Davidson is leaning heavily into his Back to the Bricks strategy, reporting increased retail sales and lower dealership inventory. The company reported slightly lower third quarter revenue year over year, down to $964 million in the quarter, a 10% decline from the same period last year. The company [ ]

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